Africa's Biggest Web3 Media Brand.Africa's BiggestWeb3 MediaBrand.

There was no studio and no budget. There was a phone, a borrowed camera, and a suspicion that African Web3 was being covered by people who had never stood in one of its rooms. The coverage that existed came from a distance — announcements, threads, secondhand takes. Nobody was in the room while it happened.

So he went. Meetups above shops, launches that ran three hours late, conference hallways where the real conversation was always happening just outside the panel. He shot what he saw, published it fast, and learned the difference between reporting on a community and belonging to one.

People started recognising the camera before they recognised him. Founders asked him to cover launches. Then to help run them. The work turned from documenting other people’s events into building the ones worth documenting — dinners, screenings, summits, a podcast that puts the same people on the record.

That is still the whole method. Be in the room. Bring a camera. Make something the room is proud of.